August 26, 2009

Do Attractive Shop Girls Affect Sales?

Glamour Magazine claims that the recent study in Australia showed that women between ages 18 to 26 will less likely buy something from an attractive woman in sales.

As researcher Bianca Price says, "Retailers often think that beautiful is better. In the same way they use a celebrity to endorse a product, they hire a beautiful girl thinking that it reflects the brand and that other women will want to be like her."

Men, on the other hand, tend to lean their decision making on attractive women in sales. No survey is needed as we all know that.


My shopping spree on my Christmas vaca last year,
back when I didn't have a mortgage, *sigh*

From what I’ve seen from my guy friends, 95% of them will put up a front saying that they got “high standards” but in reality most don’t judge if they think that they will get laid.

Most guys will say things such as “Megan Fox is hot but Jessica Simpson is hideous” and then you will find them at bars buying drinks for some ugly Sarah Jessica Parker or Madonna look-alike or even worse if they think that they can get some action. So of course most will let attractive saleswoman push them around when they are being indecisive.

I will admit that sometimes if I’m trying on clothes and it happens to be the same as something that the salesperson is wearing and they look better in it, then I will less likely buy it.

But that’s no reason to hire a bunch of Rosie O’Donnells to work around the stores. Because I’m not going to buy a skin product from a girl with horrible acne, I’m not going to buy make up from someone who looks like a tranny, and I’m not going to get a haircut from a hairdresser with ugly hair. So I’m not going to buy clothes from a store if most of their salesclerks are obese uggos with a bunch of skin complexions and a unibrow. Okay that’s going to the extreme, but you know what I mean!

Do you think hiring attractive sales woman will boost, decrease, or have no impact on sales?

P.S Does anyone know where to buy Whitening Serum by Paul & Joe Beaute online that ships to Canada for reasonably priced shipping rate?
(I orig asked for the P&J whitening Emulsion but Blair says it's been discontinued. That's why she's the cosmetics guru! lol!)

51 comments:

  1. I think I just feel intimated when I go into a store. Like they are judging me when I am looking for something to wear.

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  2. makes me think Abercrombie and the like...
    it's a little bit intimidating i guess. stores with 'ordinary' looking salespeople are more...hmmm...let's say... relaxing to shop in

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  3. I think that's kind of retarded.
    You have to be a pretty insecure person to let a someone else stop you from purchasing. lol!

    If anything I noticed people would want to buy something if they see you wearing it.
    I've worked in Retail a lot.

    And if you're attractive, you're more likely to sell something. I do believe that.
    At least if you're helping males. =/

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  4. LOL, they can't be THAT good looking! Usually I'll put on this 'I'm prettier than everyone' mentality so I don't get intimidated that easily hahaha

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  5. Paul & Joe's Whitening Emulsion? Sweetie, that's discontinued!!

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  6. A salesperson's looks doesn't really affect me personally (I mean in retail stores). I agree with you that I wouldn't get my hair done by someone with hideous hair, or buy skin care products from someone with terrible skin because those people should be promoting what they are selling. But as far as corporate stores and such, I don't care what the salesperson looks like. If I want something, I'll buy it. The only thing that annoys me with store sales persons is when they are really pushy, like this bitch in Brookstone who asked me about 10 times if I needed help or if I was finding everything ok. THAT makes me want to punch them.

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  7. to glamour mag -- say what LOL ..those woman are crazy duh :/..how pathetic and insecure they are!!!, i agree...you mention everything already haha... nice post!

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  8. sex sell, thats why most company use attractive women to for photoshoots etc..
    i guess it depends on the customer.
    if i see an attractive girl, and she's selling something, i would be like wow, show me where you get your stuff.
    image plays a big role in today's society. i like when someone looks like they spent a lil more time in making themselves look presentable, and not look like they just woke out of bed

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  9. I think attractive women still help in sales.

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  10. hummm... I've never thought about that. But I think that if it were me, if the sales person was attractive & looked good wearing something I'd WANT to purchase the item more. *shrugs* idk, but I don't think it's intimidating at all

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  11. Heheee you're making me blush!!! I'm still a novice compared to you!

    Have you tried sites like glow.com? I tried to purchase my serum from beautyhabit.com but they wanted to charge me US$ 25 for s/h! Absolutely outrageous!!

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  12. I'm spamming your page, aren't I?

    imomoko.com has the serum and she's charging $12.99 for orders under $75. Hope this helps!

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  13. Hi...beautybay sells paul and joe whitening serum for £26...go and check it out...http://www.beautybay.com/skincare/pauljoe/whiteningserum/

    And they ship internationally for £5.95!!!

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  14. And please come and check out my jewellery blog...http://mandysjewellery.blogspot.com/

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  15. Hmm good question! I think there have been tons more studies though indicating that people feel more favourable towards attractive people (harsh yes, but it's reality) so I don't think it can hurt in retail at all! I think the negative side would come more from the SA's attitude - if she's a hot bitch then yeah that can be alienating, but if she's nice and pretty who wouldn't want to listen to her sale advice if you could look more like her?

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  16. ah crap. stupid browser went back so my whole comment got erased.
    to make it short i agree with the comment above. (mizzJ) i think it all depends on the personality.

    anywho do you like hello kitty?

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  17. Haha hmmm interesting thought.. I usually shop online these days, so I rarely get influenced by sales people.. only pretty online pictures! But yea I wouldn't buy beauty products from someone who has bad skin and bad make up either.

    The only places that I know that sell Paul & Joe are the dermstore, imomoko, glow.com, or if all else fails try Ebay!

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  18. I think it's more about their personality than anything. I hate being attacked when I'm shopping, makes me want to leave the dressing room a mess ha I know, I'm very mature.

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  19. LOL, makeup from a Tranny I have bought. I was at MAC and I figured if he/she looked good - heck I could look good too ;)
    Really, guys think Jessica Simpson is hideous? LOL, I thought they'd think she was hot!
    Oh and about your pic/shopping spree - don't worry hon, after a few months of paying the mortgage it will feel completely normal - you might just get some goodies this Christmas too :)

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  20. i don't think it's good to hire attractive sales but it would help promoting their clothes if the sale person wear them though.

    &.for the paul & joe whiting, i remember seeing them on imomoko.com for about $40-$45?! cant really remember...

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  21. I'm pretty sure the one and only reason women might perhaps not buy from attractive women is because they themselves have issues and feel intimidated by more beautiful women. I'd like to know if Glamour's research actually took into account whether the women they were interviewing were attractive themselves. I can believe that an obese woman who finds herself unattractive might get issues from a store who's SAs are all stick-thin and look like models. I personally think being attractive doesn't harm sales I totally agree with you on the make-up, hairdresser etc. If you're representing a brand, you better look the part. If you're working at Chanel, you don't want a slobby SA working there - simple as that.

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  22. I think girls with lower self esteem will not buy stuff from attractive sales people because they get intimidated! Haha, I think people are more comfortable buying things from people that look average :) You look hot in that picture! I'd hire you to work in my "boutique" if I ever get one :P You gotta be that aggressive bitch that makes you buy things and then when you get home you want to return it LOL XD I want to be! Then I would make a no refund policy for my store :) haha

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  23. I think i will buy from someone who knows about the product and help me with what i need.

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  24. Hi! Yes, Takashima does have a website, but I'm not sure if they ship to Canada, as the website is in Chinese. But you can check it out here: www.etakashimaya.com

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  25. Hahahaha you are hilarious girl!
    And honest.
    AND right :)

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  26. That's so interesting, I haven't really thought about whether I want to buy more or less from attractive people. I do think being at least somewhat attractive and presentable helps though, because I honestly can't recall going to a store where I thought a salesperson was a hideous gnome. At least at a clothing store! I don't think I'd be intimidated unless it was someone who was giving me attitude and staring me down like I didn't "belong" in the store. THEN I would feel weird.

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  27. I will admit that as a guy I'm more likely to go into a store if there's a pretty girl behind the counter. I know I don't have a chance in you know where of scoring with her, but I will find myself checking that store out more.

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  28. I don't pay attention as much to saleswomans physical appearance, but the most important to me is if that person knows anything about a certain product. Theres a couple of really pretty saleswoman and if I asked about what product is good for this and they just say the product name and thats bout it. I'm like "uh.... any explanation for your answer?", I mean I appreciate the answer but come on you need to sell a product. But at the same time, seeing someone who pretty much look like they don't know how to take care of themselves will affect my decision to buy a product or item.

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  29. i was gonna say imomoko but blair already mentioned it hehe. beauty habit has it too but you need to ask them for a shipping quote. i wish canadian shipping would be free for canadians sometimes..it's not like it's across 100000 oceans lol

    i think an attractive sa would intimidate me, cuz most of the time they follow me around and telling me what's what. it's like they're saying i'm not good enough so i need to get those products. as for sales..it really depends on the sa attitude...from what i noticed...the more "attractive" the female sa is, the bitchier they are imo

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  30. All fashion advertisements even on products. They really hire a good looking girl or man to attract lot of consumers/buyers. =D It's one of they trick, right?! I'm thinking, for example in whitening lotion or whatever. Why don't they hire a black person, and if they did to whiten that guy i would definitely buy a lot of the product. =D

    Summer
    Writers Den
    Brown Mestizo

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  31. Btw, thanks for leaving a comment on my blog. =D Have a good day.

    Summer
    Writers Den
    Brown Mestizo

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  32. Your post always bring smile to my face and love your taste of music.

    Most of my guy friends will purchase a pretty and attractive sales women. Never fail! lol

    Check out Imomoko online. They carry P&J Whitening Serum and they ship to Canada.

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  33. yeah i feel pretty girls will intimidate other girls. i feel like that sometimes unless its a good day lol!

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  34. Lol I think it depends. I also probably wouldn't buy something if the salesperson looked great in it... but then again, I like to have some hot-girl eyecandy around while I'm shopping. Haha

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  35. True, beautiful girls can easily scare off other girls. But I find that beautiful girls have less issues in general, so easier to deal with! Lol.

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  36. Pretty girls help indeed but what counts most at the end of the day, is customer service!

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  37. Attractive people do help draw people to a product, but it really comes down to service. If an average looking person with great customer service tries to sell me something, I'd be more inclined to buy than if it was an attractive person with a bad attitude. It's true that hot looking people could be intimidating, so I guess I'm most comfortable buying from above-average looking people (if that makes sense)! :P

    Anyway, I buy all my Paul & Joe products from iMomoko...I've been using the whitening serum and it's amazing!!!

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  38. Pretty girls might help but I dont think if I had a not so attracive sales person it would stop me from getting what i wanted, Cool blog

    http://www.Nubiasnonsense.com

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  39. I don't care for pretty salesgirls, but they sure should be well-groomed and well-turned up.

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  40. you always have an interesting topic to talk about.lol
    i actually thought the opposite to what the glamour study suggested.
    for me it's obvious to go for hairdressers where their worker have good hair; and beauty SA's with good skin. they don't have to have model faces/bodies. but it helps if they're good at what they're selling.. i think the same with clothes. if i shop at a clothes store the SA's are almost like walking mannequins to me. if the outfit looks good on her; then i will most likely want it.

    hmm i really thought looks would help.. but i don't know. i'm only one opinion^^ xox

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  41. btw you look great in that pic^^ xox

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  42. lol. i agree. i definitely would not buy a skincare product from someone with horrible acne. i would not want to get the acne myself. now that makes me wonder if they actually would hire somebody with severe acne to sell skincare products.

    as for hiring an attractive woman making an impact on making sales. it all depends. it would be nice to know how she has great skin and what product she uses. then again, if she is attractive and is very dead and unenthusiastic while selling her shit, i'd think twice about buying my stuff from her.

    glamorous pic, btw. i am loving the tiara/headband too. :)

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  43. I would only be dissuaded from buying if the salesperson was really unfriendly. Who cares what they look like - they need to earn a living, too!

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  44. Attractive sales people are okay...what I'm afraid of is salegirls who are taller than me...

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  45. whoa you look hot in that picture! lol and i guess it is true that attractive sales girls boots sales.

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  46. Hi sexy,
    Miss ya while I was away.
    That photo rocks! =)
    Hm...in my opinion it depends. For example if this girl is wearing a top or something that is cute from the store, I might purchase it. However, there is a higher chance to catch my eye if an attractive girl is wearing it than someone normal looking.

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