August 30, 2010

Book Review: "If You Have To Cry, Go Outside" by Kelly Cutrone

If you watch “The Hills” or “The City” then are probably familiar with Kelly Cutrone. Kelly is one of the founders of People’s Revolution, a PR company for fashion and marketing base in New York and LA. In Kelly’s most recent published book “If you have to cry, go outside”, Kelly explains how she became successful as well as give tips to aspiring people who would like to work in the fashion industry with no connections.

Whether you want to be a trophy wife, a CEO or actually be in the fashion industry, this book has great tips. One can’t deny that Kelly is a very driven lady who has made a name for herself as well as earning other’s respect in the fashion industry. Kelly’s book is more than a self help book- It also teaches you how to market yourself and how to deal with sticky situations.

I find myself looking forward to reading this book every night before going to bed. Even though I am not interested in doing PR there are definitely things which she talks about that I can heavily relate to. Kelly has made it clear that life isn’t one size fit all and that it takes more than intelligence to succeed. Here are some highlights from the book:

Tips on life:

“If you want to be extra-ordinary- you will not get there by hanging around a bunch of people who tell you you’re not extraordinary. Instead, you will probably become as ordinary as they expect you to be. We have a saying in New York: when you’re the most happening person at the party, it’s time to leave.” –P.18

“We are programmed to be terribly afraid of rejection… Often the problem is not that parents didn’t encourage their kids to dream, but that parents were so encouraging that those dreams became their children’s expectations” – P.144

“Your success is an invitation to others to use you as a blank slate onto which they can project fears, aspirations and prejudices” –P.165

Tips on work:

“Every successful brand has a message, and that message must be painstakingly driven home, in both appearance and substance. In the same way, when a company hires you, remember what you sold them to get the job and be consistent in providing it.” –P.138

“When my employees make a mistake, I want them to fix the problem as quickly as possible and move on. The last thing I or any other boss wants to hear is , ‘wahhh, I was just trying to be helpful, wahhhh!’” –P.159

The book is a easy and good read for any woman, whether you’re still in school or having a career. I felt quite motivated after I was done. This is one of the first books I’ve ever finished reading since the mandatory “To Kill A Mocking Bird” from high school. Now that I think about it, I don’t remember much of the mocking bird book other than there actually isn’t anything to do with killing mocking birds and that the moral of the story is to always blame the drunken dude with the shot gun.

Kelly with her daughter Ava Cutrone