August 3, 2010

Mac Rodarte and it's Controversy



If you’re a MAC fan, you’ve most likely heard of their Rodarte Mexican themed collection which is being launched in mid September of 2010. The collection contains ghostly hues and they are named after cities in Mexico such as “Bordertown”, “Juarez”, “Ghost Town” and “Factory”.




Unfortunately, this collection made a lot of women want to bury MAC in a rose garden as Juraez is known for the disappearance of women from being raped and murdered while the police does little. Some women are as young as 12 years old and a lot of cases remain unsolved till this day. This problem is well known that there is a movie called “Bordertown” starring JLo about a journalist investigate murders on the border of Jurez and El Paso.

After much complaint, MAC released a statement last week that they will change their product names, and donate $100,000 to organizations to help women in Juarez.


Well, either MAC research and marketing team gets all their information from carrier pigeons or the team is runned by a bunch of cats high on Friskies in Adventure Land. Cuz you might as well replace all of Abba’s songs in Mama Mia with Mel Gibson’s recordings and it might offend less people. Hopefully someone also told them why people in Ghana don’t go fine dining or why people in Haiti don’t go back to their homes instead of loitering on the streets all day.

36 comments:

  1. Don't companies do any research on this!?! Come on, use your heads!

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  2. Yeesh that's a bad PR moment for MAC. Well at least they acknowledged it and they're going to fix it but damn. Big booboo for you MAC

    I doubt it will affect their sales thought I've heard a bunch of people raving about this collection.

    though those models look sickly = \

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  3. I love Rodarte, and I love MAC, but this is just embarrising.

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  4. Ouch thanks for letting me know. It's just plain sad MAC didn't do its research.

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  5. oh wow, i've never heard of this. the line sounds interesting but they really should change the names because its very ignorant of them if they don't. But then half of the world probably won't care coz its mac :(

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  6. I've heard this news all over blogosphere, glad to know they do response it though..

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  7. Wow...interesting. I don't own anything in Mac so I know nothing about this news. It's good to know. Thanks for sharing
    ---------------------------------------------
    Looking for a pairs of designer petite denim? Visit PetiteLittleGirl.com for more details

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  8. horrible horrible....
    You would think big companies like MAC would know better... I'm a big MAC fan and this is just disrespectful. I do hope they change it... NOW!

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  9. Really? Hmmm, I'm slightly having second thoughs bout MAC too.....but it probably won't affect their sales, at least not with the "non-writers" God I LOVE those women, smh.

    On another note, it's all gloomy and lonely here. Also, did you watch The Bachelorette finale? Hope you're having a fab day.

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  10. I didn't like the Rodarte collection anyway, but now knowing the story behind it, I may buy something just so the money will go to the causes to stop this. I feel like MAC needs to get more in tune with the world around them as well as some of it's buyers. I know for a fact a lot of women didn't even know the situation with these Mexican woman up until MAC decided to name a collection after it and the shit blew up in their faces. This just goes to show you that big companies don't know what's going on around them and I respect the ones that have charity sales or the one's that make a percentage of their sales go to charity causes. MAC should be ashamed.

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  11. I say they go back to the drawing board! I'm not feeling any of these colors and none of them scream Mexico to me either :o/

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  12. Woa what idiots. All i can say is someone definitely got fired after this whole thing happened. Rightly so!

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  13. Ouch, how can they do that? Controversy can be good for publicity, but not for sales. They will definitely lose credibility in front of their customers.
    :( too bad you can't see my cat. I will leave you a link to a picture of him that I have on deviant
    http://th05.deviantart.net/fs70/PRE/i/2010/212/5/a/Tenshi_7_by_tenshistyle.jpg

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  14. interesting to see what they did about it! i wonder if there are any job openings...

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  15. Yikes! I'm glad MAC apologized. But it's still embarrassing for them nonetheless.

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  16. tsk tsk on MAC! at least they are aware now and are donating money for their mistake.

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  17. Eek, very tasteless. Glad to hear they are owning up to their mistake.

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  18. Hmmm, does this sound like a publicity stunt? I don't know that I believe the higher up's at MAC did not know about this! Why on earth would they portray the photos so ghostly and well deathly? Seems strange and offensive. But all publicity is good, and it only cost $100K. Hopefully that money ends up in the hands of the right people, and not in the hands of those causing the harm!
    xo
    amanda

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  19. thats good that they changed the name and donated money they should ahve thought about it more though :/
    and i wish i was as pale as the girl in the photo XD

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  20. at least they responded in a positive way - however, it definitely shows their lack of research.

    ps thanks girl for voting!

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  21. MAC and Rodarte have said 100% of the sales for this collection will be given to charity to help women of Juarez, but I'm pretty sure that this collection isn't isn't going to be selling much. Sad they're still coming out with the collection even when it caused such an outbreak.

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  22. Definitely, I'm not sure why MAC's marketing and reseach team was so ignorant in naming their products in the Rodarte Collection. I didn't even know about this - see, I always learn so much from your blog Hun! :) But yeah, they should be more careful as it can be very offensive :\
    Wow thank you for letting me know that the bug zapper hurts. I'd totally hit the person back who had hit me with it (and twice as hard too! LOL). The reason I didn't get it was because the gaps between the electrical wires looked a bit big and my sister wondered if the majority of bugs would fly through that gap. I guess now that you pointed out it hurts, I can imagine there is an electric field in between the wire gaps so it should work? Darn it! I should have gotten it! LOL ;)
    Have a lovely day Hun!

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  23. did they run out of inspiration or something? hahaha i wouldn't want the collection just looking at the promo pics ugh.

    yeahhh scars are a pain. i usually use some thicker concealer pen to hide them xD i should stop picking at them but it helps me study o_o .. oo i think i bought elegant! i haven't tried it out yet but it looks super pretty

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  24. Yeah i agree i think its crazy MAC didnt do their research!

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  25. Aww thats so sad...I wonder why they didn't research that well enough... :/
    http://aclosetfashionista.blogspot.com/

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  26. I don't know what to say. Terrible. Time to invest in some less expensive MAC alternatives.

    I hope you enjoyed the 3-day weekend, Monday was a little harder to get past without you.

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  27. I don't know what they were thinking when they decided to give these names to their products...I do think that they knew perfectly what they were doing since the model looks like a ghost - on purpose. I find it disgusting...

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  28. oh yourback!! :) so good!!

    I am not really a Mac fan nor a user of such but i was so eager though to try, iv heard so much lovely comments about it, until now. This is my first actually that Iv heard some issues about mac. Hope they get things resolved, that includes renaming their products.

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  29. i wouldn't bother with this collection anyway. not a MAC fan in the first place. but i do think they use this as a way of advertisement.

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  30. omg i read all about this, i can't believe nobody did enough research about this beforehand, what idiots

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  31. I was so disappointed in Rodarte when they came out with their Fall2010 line back in July. Femicide should NOT be represented by avant garde fashion. I'm a huge fan of Rodarte but that line that was inspired by the "roadtrip through Mexico" and "women looking like sleep walker" was just out of line.

    I'm glad that this has caused so much controversy and awareness though! I'm still an appreciator of MAC and Rodarte because they were quick to see their mistake. I hope the women in Juarez receive justice that they currently don't have. =0(

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  32. Very interesting. I didn´t know about the controversy. It has sense that they change the names.

    xoxo
    B* a la Moda

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  33. I'm so confused how they thought they could carry this through. I don't think MAC is so stupid it could have missed the correlation between the very names they painstakingly chose to name their colours and the violence that's occurring in those very cities. I mean, give me a break--"ghost town"??? Are they making a sick joke about the missing women? Is the ad campaigns of the ghoulish girl suppose to glamorize the violent deaths of them? Sounds like another PR stint to me.

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  34. Honestly, if us as bloggers can do research on a product availability or something like this..couldn't a major company do research on something like this? Or did they do research and just didn't think it would be offensive? I mean come on!

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