April 21, 2011

Designer Spotlight: Ica Watermelon

Ica Watermelon is a ready to wear womenswear line designed by Julia Knupfer base from Berlin. It is an eco friendly high fashion line that features natural material such as organic cotton, silk, linen and wool.

The line is known to feature some out standing handmade knitting pieces while every piece in the collection is socially-conscious. I recently had a chance to chat with Julia about her creations and this is what she had to say:

What can we expect from your showcase at Toronto Alternative Fashion Week?
I will be showcasing my latest winter collection. It will have a mixture of prints and elements. The collection is extremely wearable yet each piece is dynamic and unique in their own way.

What is your favourite material to use when you create your pieces?
I love using wool as it lets me be more creative and versatile compare to other fabrics.

Since you live in Berlin, can you tell us Canadians what the fashion world is like there?
There are more and more young and innovative designers, each are creative and very innovative. Berlin is becoming one of the centers of attention for fashion as the fashion week here attract people from all over the world.

What is your favourite part of being in the industry?
I love to try and execute new concept and I'm always excited to see how they turn out. I love playing with different combinations of patterns and materials and enjoy the whole designing process in general, and of course I enjoying showcasing my creations!

What do you do in your spare time?
I love checking out different architectures especially with my sister and I love looking through home magazines at different furniture designs.

pictures copyright to Ica Watermelon

Toronto Alternative Fashion Week
Toronto Alternative Fashion Week is starting next week from April 26th - 29th. The event features fashion on film, music as well as live fashion shows. It's something you wouldn't want to miss if you live in GTA. Ica Watermelon will be showcasing in on April 27th at 9:00pm.

For information on tickets and other questions please visit http://www.alternativefashionweek.com/.


  1. love their eco-friendly take on fashion!

  2. Love the campaign.. very Eco-friendly and the model is stunning
    Lee x

  3. Gorgeous photos :D


  4. could we somehow get berlin to drop itself on o town?
    lol or perhaps some of thier designers for more than Tdot. Fash. Wk. :)

  5. What a great feature! I love that the line is eco-friendly.

    xoxo ~ Courtney

  6. the green paint makes me want to be a model. just to fling paint around while wearing fabulous clothes.

  7. yay! thanks for following! always cool when a blogger i follow follow backs :) and this designer makes some awesome stuff. i'm checking out her website shortly! thanks for the introduction!

  8. That's so cool Toronto has an "Alternative" fashion week ; )

  9. I'm glad it wasn't me!!! I would have been crushed. But if a stranger does it, I couldn't care less...they might have been using disqus, but I don't remember.

  10. Wow! great event to look forward to! :) I'm sure you this will be one of your great posts on your page.

    btw, following u now on twitter :) hope you'll follow mine too :) have a nice day!


  11. certainly one to watch out for. thanks for sharing this amazing designer.

  12. i just saw some of these paint-y pictures on someone else's blog, and i thought they were so cool! love the first photo on this post. and the name ica watermelon is awesome

  13. I love the second look, but all of her clothes are amazing. I like how she is flexible and tries out different styles for her collections. I love designers that are daring and don't blend in just so they can sell their items.

  14. Cool designer- they had an eco-friendly designer on America's Next top Model yesterday (I'm a nerd), and the photo shoot actually turned out pretty cool!

  15. love this campaign! and the green sandals are a dream!


  16. Very beautiful campaign. I love all of the pieces.

  17. I love that they are eco-friendly and stylish! How awesome is that!

  18. I wish I would have know about TO alternative fashion week, i would have applied or something.

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  20. Oh yeah, I saw this label featured on another blog! I love the name...Ica Watermelon. Love all the images the word Watermelon evokes. Awesome!

  21. beautiful. love the knit details and its a great idea

    Lydz xX

  22. Great interview! You always introduce us to the coolest new designers. :)

  23. this is really cool! i am happy to learn about this! and i love the name ica watermelon! :D

    <3, Mimi

  24. First, that's super neat that you got to ask some questions. The interview was informative AND let me in on a new designer I wasn't aware of. Thank you!

    Find me at Just Take a Bow.

  25. The first two shots with the green paint are super cool! Way to go supporting eco friendly, local designers. I always love reading about up and comers like this! :)

    So What If I Like Pretty Things

  26. Those are fab..gonna check out the website!! Have a great Holiday weekend flower!! xx

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