November 6, 2012

On This Ride Together

Here's to getting your mind away from the cold weather with some perfect wavy hair and warm beaches in Roxy's new video campaign. How I wish I was at a nice beach with warm sun right now, and how do they have perfect voluminous hair doing all that they do while I sit at my office everyday yet my hair look like I wash it in a toilet bowl and blow dry with residue wind from Hurricane Sandy? Mysteries of life.

"We have been trailblazers from the very beginning. By marrying fashion and performance we turned our world upside down and inspired a wave of girls to head out into the surf. We were born in the ocean and carved our way to the mountains -- and we're not done yet. This is our heritage and our future -- Ride strong and create the next big wave. This is a look our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Byrne-Wickey, and Bruna Schmitz. We're all on this ride together…"

Visit Roxy's facebook page here.